Men run at biologically different temperatures to women causing conflicts in both the home and the office. We thought this was the perfect premise for a social campaign for our friends at Mitsubishi Electric.
We created a social media campaign that poked fun at this gender conflict with a couple of well time and slightly provocative social media posts. It didn’t take long for the internet to bite and with it a slew of commentary about temperature disagreements in homes and workplaces. Of course we were on hand to offer a solution with the i-See sensor in the Mitsubishi Electric just one way it could do this.
