I began 2025 by showing how a car insurance brand could be Here For The Ride for young Aussie drivers. I then helped inspire holidaymakers to Travel Fully on their next trip. I helped spark a conversation about the gender temperature divide. I launched an app that might just give you square eyes. And on top of all that I helped leverage AI to reposition the agency to being Wildly Effective with a creative testing tool called Moose Review. Phew!