‘Wildly Effective’ was a new brand platform for Paper Moose to cement its creds as makers of compelling advertising content whilst ensuring its effectiveness in market. As the agency built out its core offering, Moose Review, an AI powered creative testing tool, it wanted to mark this moment with a positioning that reinforced that ideology.
We knew that for advertising to work it can’t be boring. Dull ads are more expensive to run and cost more media dollars to make work, so its in the best interest of our clients that our work is anything but dull. In fact the more wild an idea is the better it will perform in market. And so Wildly Effective was born and with it an agency ethos and brand platform.
